USA – Emerson Climate Technologies has announced that it is to host its fourth webinar in its Getting Comfortable with Designer Air series. The webinar will take place on the 10th of December and is entitled Selling High Efficiency Systems: New Customer Insights You Need to Know.

The webinar will feature experts from Emerson discussing the top five features homeowners want in their HVAC systems, as recently revealed by new research, and the profile of a premium system buyer. The webinar will be presented by Frank Landwehr, vice president of marketing and planning with Emerson, and Karl Zellmer, the vice president of sales for Emerson Climate Technologies

Frank Landwehr outlined the issues that the webinar will discuss, stating “Over 56 percent of consumers say they want comfort and efficiency in a new HVAC system, but less than 20 percent actually purchase a system that delivers these benefits. Instead, homeowners often choose to forego high efficiency systems and opt for minimum efficiency ones.”

Mr Landwehr concluded by declaring that the webinar would prove beneficial to consumers and contractors alike, observing that “This free webinar will help contractors to determine what homeowners really want when purchasing their HVAC systems and how to increase overall customer satisfaction.”